YOU BUILT THE AUDIENCE.
NOW BUILD THE BUSINESS.
CREATOR REPRESENTATION
BRIGHTSMITH represents professional creators who are serious about turning their audience into lasting revenue, without giving up creative control or getting locked into deals that don't serve them.
HOW WE BUILD YOUR BUSINESS
PARTNERSHIPS
You built the audience. We help you get paid for it.
BRAND SPONSORSHIPS & INTEGRATIONS
We match you with brands that fit your content and negotiate every deal from first contact through payment.
PACKAGING & POSITIONING
We build your media kit, rate card, and sponsorship packages so you go to market with a professional offer.
LICENSING & RIGHTS
We protect your content, your likeness, and your usage rights in every agreement.
LIVE EVENTS & DISTRIBUTION
We identify opportunities beyond your primary channel, including live appearances, FAST, AVOD, and television.
DEVELOPMENT
Your content has more commercial value than you may realize.
CONTENT STRUCTURE
We assess your cadence, format, and series potential to identify and shape the formats that attract the most brand partners.
EDITORIAL STRATEGY
We advise on episode length, timing, and format to align with brand campaign cycles without compromising your creative voice.
SERIES & SHOW DEVELOPMENT
We help develop concepts that naturally support recurring sponsorship relationships.
PRODUCTION SERVICES
We help polish, refine, and elevate your content so it performs at the level your audience deserves and brands expect.
BRANDS ARE SPENDING.
ARE YOU CAPTURING IT?
THE CREATOR ECONOMY
Brand investment in creator marketing grew 171% in a single year. Enterprise brands now average $5.6 million annually on creator partnerships. The money is in the market, and most creators are not capturing it.
171% increase in brand investment in creator marketing, year over year
$5.6M average annual enterprise spend on creator partnerships
yet
32% of creators earn less than $500 per sponsored post
$2.1K average monthly creator income from content
THE REPRESENTATION GAP
You built an audience, and brands want access to it. Running every deal alone, without a pricing structure or representation, costs you more than time. On average, only 39% of creator content is financially compensated.
Most creators are leaving money on the table:
88% of creators report real barriers to growing their business
Only 39% of creator content is financially compensated, on average
17% cite lack of consistent brand deals as their top growth barrier
WHAT We do FOR YOU
BRIGHTSMITH handles outreach, negotiation, contracting, usage rights, and payment tracking. We build pricing and packaging that reflect what your audience actually delivers. We focus on long-term partnerships and recurring deals because one-off transactions do not build a sustainable business.
BLACK HILLS BUILDS
You focus on the content. We run the sponsorship business.
GROWTH OPPORTUNITIES
We open doors to brands, networks, and long-term relationships that build your business beyond any single deal.
CREATIVE CONTROL
We negotiate integrations that protect your voice. Your format, your style, and your relationship with your audience stay intact.
FAIR COMPENSATION
We know what your audience is worth, and we negotiate from that position.
FULL DEAL MANAGEMENT
We handle outreach, negotiation, contracting, and usage rights. You focus on the content.
WHAT’S THE PROCESS?
ONBOARDING
We learn about your audience, your content, and your current deals. Everything we need to represent you properly.
1
POSITIONING
We build your media kit, pricing, and sponsorship packages. Then we craft your go-to-market strategy.
2
GO TO MARKET
Targeted outreach and direct relationships with brands and agencies. We put you in front of the right partners.
3
CLOSE & MANAGE
We negotiate the deal, handle contacts, and manage the relationship. You stay focused on the content.
4
CREATOR OUTCOME
We increase your value in every negotiation and bring structure to your pricing and packaging.
"Last year, we did a handful of integrations, but as far as pure, consistent sponsor dollars? It was minimal. Within just 9 months, we're looking at a 4.5x increase. That's a dramatic jump, and that's because of BRIGHTSMITH. The result is obvious. And let's be realistic, we're just getting started."
- Shawn Davis, AUTOTOPIA LA
SPONSOR REVENUE IN NINE MONTHS
4.5x
AUTOTOPIA LA | RUFFIAN GT-1 | CHRIS ASHTON