BRIGHTSMITH
who we are
BRIGHTSMITH is a creator representation and brand sponsorship agency built on a simple belief: professional creators and the brands that want access to their audiences deserve better than plug-and-play matching.
We bring decades of experience across Warner Bros. Discovery, Comcast, NBC Sports, Velocity, MotorTrend, Hagerty, and Hearst Autos, structuring partnerships across sports, media, and entertainment at the highest levels.
LONG-TERM VISION
We build toward long-term partnerships and compounding value, not one-off transactions.
FULL SERVICE
From negotiation to production to live events, we have the experience to execute at every level.
NETWORK & RELATIONSHIPS
Principals who've closed deals at the highest levels of sports and entertainment media.
SPECIALIZED EXPERTISE
We work exclusively in enthusiast categories where audiences are deeply invested, highly loyal, and known for acting on recommendations from creators they trust.
WHAT WE DO
Our background spans production, live events, talent management, and sponsorships. That experience means we understand what creators need to grow their voice and what brands expect from a serious partnership.
We handle every aspect of the creator-brand relationship, from first contact to contract execution to content delivery.
Whatever the deal requires, BRIGHTSMITH has the experience to execute it.
CREATOR REPRESENTATION
Full advocacy for our creators, from valuation and positioning to rate negotiation and brand vetting. We ensure every partnership enhances the creator's voice.
PARTNERSHIP STRATEGY
Long-term brand partnership planning that builds equity over time. Pilots to annual deals structured to grow alongside the creator's audience and the brand's goals.
DEAL & RIGHTS NEGOTIATION
Contract structuring, rights agreements, exclusivity terms, and deal architecture protect all parties and support long-term success.
DISTRIBUTION
Strategic distribution across YouTube, social platforms, and beyond. Ensuring brand content reaches the right audience at the right moment.
LIVE EVENTS & APPEARANCES
Creator appearances, brand activations, and live event integrations, from car shows to sponsored meetups to broadcast events.
PRODUCTION SERVICES
Leading industry teams produce integrated content, brand deliverables, and campaign assets to the highest standards.
V8TV
HOW BRIGHTSMITH WORKS
1
We begin with what already works. A creator's voice, audience trust, and content rhythm define the foundation. Our role is to understand that ecosystem.
UNDERSTAND THE CREATOR
2
ALIGN THE PARTNERSHIP
Not every sponsor belongs on every channel. We identify brands whose goals naturally align with the creator's audience, values, and style, so integrations feel authentic, not forced.
3
BUILD FOR THE LONG-TERM
The strongest partnerships grow over time. We help creators shape opportunities that deliver measurable value to brands and strengthen audience trust.
Creators we work with
BRIGHTSMITH represents a curated roster of professional creators who have built deep, lasting trust with highly engaged audiences that act on recommendations. These are creators with staying power.
AUTOTOPIA LA
LARRY CHEN
IAN JOHNSON
JEREMY FIELDING
FORD ERA
BIG TIRE GARAGE
AUTO AUCTION REBUILDS
MUSCLE CAR OF THE WEEK
V8TV
AMANDA CLINE
AMANDA REVIEWS CARS
BLACK HILLS BUILDS
AUTOTOPIA LA
LARRY CHEN
IAN JOHNSON
JEREMY FIELDING
FORD ERA
BIG TIRE GARAGE
AUTO AUCTION REBUILDS
MUSCLE CAR OF THE WEEK
V8TV
AMANDA CLINE
AMANDA REVIEWS CARS
BLACK HILLS BUILDS
AUTOTOPIA LA LARRY CHEN IAN JOHNSON JEREMY FIELDING FORD ERA BIG TIRE GARAGE AUTO AUCTION REBUILDS MUSCLE CAR OF THE WEEK V8TV AMANDA CLINE AMANDA REVIEWS CARS BLACK HILLS BUILDS AUTOTOPIA LA LARRY CHEN IAN JOHNSON JEREMY FIELDING FORD ERA BIG TIRE GARAGE AUTO AUCTION REBUILDS MUSCLE CAR OF THE WEEK V8TV AMANDA CLINE AMANDA REVIEWS CARS BLACK HILLS BUILDS
Select BRAND partners
From established industry leaders to category innovators, BRIGHTSMITH works with brands that want to reach audiences through credible, influential, and professional creators.
Here is a sampling of some of the brands we’ve partnered with:
AMSOIL
Anthropic
Auto Metal Direct (AMD)
Belltech
BetterHelp
Carly
CTEK
General Motors
Holley
JEGS
KW Automotive
AMSOIL Anthropic Auto Metal Direct (AMD) Belltech BetterHelp Carly CTEK General Motors Holley JEGS KW Automotive
Liqui Moly
Mickey Thompson
MagnaFlow
MouseBlocker
Open Road Insurance
PBC Linear
PEAK (OWI)
RedTiger
RetroSound
TOPDON
Vintage Air
3W Liners
Liqui Moly Mickey Thompson MagnaFlow MouseBlocker Open Road Insurance PBC Linear PEAK (OWI) RedTiger RetroSound TOPDON Vintage Air 3W Liners
OUR NAME
BRIGHTSMITH represents the philosophy behind our work.
A BRIGHTSMITH is a specialized craftsman who works with bright metals: tin, steel, and iron.
While a blacksmith shapes raw material with force, the BRIGHTSMITH works in what comes after: finishing and polishing. The BRIGHTSMITH refines a surface until it reflects the best version of itself.
That's exactly what we do for our partners. We bring creators and brands together so the partnership shines. We finish every relationship to a standard that reflects everyone's goals. This is the BRIGHTSMITH way.